Yours alone
Written from your practice, so no one else can publish it.
Two clinics on one street get two different bodies of content, because the source and the strategy are different. Uniqueness is built in, not bolted on.
ORIGINALWhat we do · original content
Content that could only have come from your practice.
The web is full of free, generic content now — and search engines and AI answer engines have learned to look past it. What still works is the page that says something specific and true that nobody else could publish. SirBoost writes one of those from your website every day, in your voice, on a plan built for you, and a person checks every piece before it ships.
Go
Start with one free day of original content
Consider it in production.
One article and 4 platform posts, written from your site, land in your inbox within 1 business day. Reply to it and a person answers.
In a nutshell
What we mean by original
Original content is content that starts from your business — your services, prices, process, locations, and the way you actually talk to customers — and answers one real question with detail only you could give. It is not a rewrite of what already ranks, not a template with your name swapped in, and not something a competitor could paste onto their site. Drafted with AI from your own material, checked by a person, shipped under your name.
In plain terms
A page with your name on it that nobody else could have written. That is the only kind of page worth publishing — and the only kind that compounds.
Where most businesses are today
Why generic content stopped working
For years, "content marketing" meant publishing something — anything — on a schedule. Then AI made drafting free, every business flooded its blog with the same twelve articles, and the ranking systems and answer engines adjusted: pages that add nothing new get crawled, shrugged at, and skipped. The bar moved from "did you publish" to "did you say something".
Most content services still sell the old thing: volume, keywords, a template per industry. Their med spa article and the one across town are the same article. Engines can tell. So can patients.
The alternative — original, specific, accurate content on a strategy that fits your practice, every day — is a real job. It needs your material, your judgment, and a reviewer. That is precisely the job that never gets staffed, and precisely the one we run.
How it works
How a piece earns the right to ship
One day of the loop, from your website to a piece that clears the bar.
- Step 1 Start from your site Your services, prices, process, locations, FAQs, and voice are the only raw material. If it isn't about you, it doesn't get written.
- Step 2 Follow your strategy The day's question comes from your plan — the specific things your customers ask, in your niche and your town, in the order that matters for you.
- Step 3 Answer with specifics Direct answer first, then the numbers, ranges, steps, and local detail people search for and engines quote. Native versions per platform, never a paste.
- Step 4 A person checks it Accurate against your site, in your voice, nothing invented, nothing promised, nothing your industry would flinch at.
- Step 5 Ship — or you veto It publishes on schedule. You see everything before it goes out and can kill any piece, no questions.
What you get
What a daily article does for ORIGINAL
Specific
Costs, comparisons, timelines, local detail — the parts filler leaves out.
Specifics are what people search for, what engines quote, and what makes a reader trust the practice that wrote it.
True
Checked against your site by a person, every time.
No invented outcomes, no borrowed before/afters, no promises. What ships is what you would say yourself.
On strategy
The right question, in the right order, for your practice.
A plan drawn from your market decides what to say first, what rotates by season, and where each piece needs to land.
Native per platform
A LinkedIn post, an X post, an Instagram post, a Facebook post — four pieces, not one paste.
Each is written for how that platform is actually read, so it performs like it belongs there.
Killable by you
You see everything before it ships and can veto any piece.
Zero hours required, full control retained. The loop runs without your team and never past your judgment.
What ships every day
One day of original content
The article
Today's title
A specific answer to a question your customers actually ask — using your prices, your process, and your town, in your voice
For: rankings & AI citations
LinkedIn post
Today's LinkedIn post
A native LinkedIn post carrying the same answer to referrers
For: reach & social presence
X post
Today's X post
A short X post with the one-line version
For: reach & social presence
Instagram post
Today's Instagram post
An Instagram post written to be saved
For: reach & social presence
Facebook post
Today's Facebook post
A Facebook post that reads like a neighbor's advice
For: reach & social presence
Day one is free
One original article and four native posts, made from your website. On us.
Start my free day →An operated service, not a tool — a small number of businesses, a person reviewing every piece before it ships. The free sample is a real day's work: if it isn't good enough to publish, don't publish it, and we never bill you a cent to find out.
Questions
Frequently asked questions
01 Is this AI-generated content?
Drafted with AI, from your own website only, on a strategy built for you, and reviewed by a person before anything ships. What makes it original is the source and the review, not the tool: nothing generic goes in, nothing invented comes out.
02 How is this different from other content services?
Most sell volume from a template per industry, so every client in a category gets the same articles. Ours start from your site and your plan, so two practices on the same street get different content — and each piece has to clear a stated quality bar or it doesn't ship.
03 What if our website is thin?
We work from what is there and tell you where it is thin. A short call or a few notes from you can fill gaps in the plan; we never paper over them with invented specifics.
04 Will it sound like us?
It is written from how your site already talks to customers, and reviewed for tone. If you want it more formal, more plain, or more local, say so once and the plan updates.
05 Do we get to approve things?
You can see everything before it goes out and veto any piece, no questions. Most clients choose not to approve day to day, because the bar and the review do that work — but the control is always yours.
06 Does original content actually rank and get cited?
Nobody can promise positions or citations, and we do not. What search engines and answer engines say they favor is exactly this: specific, helpful, first-hand content on a site that keeps publishing about its subject. That is what we produce, every day.
07 What is the free Sample Day?
One literal day of the service: an original article plus native posts for LinkedIn, X, Instagram, and Facebook, written from your website and reviewed by a person, delivered by email within one business day. Free, no card, no call.
What we do